Alright, buckle up, because I’m about to spill the tea on my Nina Ricci Company deep dive. It was a wild ride, let me tell you.
So, it all started with me just being curious, you know? I’d seen the Nina Ricci name around, mostly with perfume and fashion, and I was like, “Okay, but what’s the actual story here?” So, I went digging.
First thing I did was hit up Google. Obvious, right? Started with the basics: “Nina Ricci history,” “Nina Ricci company structure,” that kinda stuff. Got the Wikipedia page, the official website, all the usual suspects. Spent a good hour just absorbing the background – founder Maria Nielli, the son Robert Ricci taking over, the whole deal.
Then, I wanted to know more about the present day. Who owns them now? What’s their strategy? This is where it got a bit trickier. Turns out, Nina Ricci is part of Puig, a Spanish fashion and fragrance company. I spent some time on Puig’s website, poking around their annual reports and investor relations stuff. It’s a bit dry, but you can glean some interesting insights about their overall direction and how Nina Ricci fits into their portfolio.
Next, I wanted to see what the buzz was actually like. So, I jumped onto social media. Instagram, especially. Searched for #NinaRicci, #NinaRicciPerfume, all the related hashtags. I scrolled through a TON of photos and videos. Got a sense of the brand’s aesthetic, the kind of influencers they’re working with, and what people are saying about their products. Honestly, that part was kinda fun.
I even went down a bit of a rabbit hole looking at vintage Nina Ricci stuff on eBay and Etsy. It’s amazing to see how their designs have evolved over the years. You can really see the different eras reflected in the clothes and accessories. Plus, you sometimes find little nuggets of information in the item descriptions – like details about specific collections or collaborations.
The real challenge came when I tried to understand their supply chain. That’s always a tough one. I used Linkedin to search for people who worked at Nina Ricci, or at Puig in roles related to supply chain or manufacturing. I didn’t actually reach out to anyone (that felt a bit too stalker-ish), but I could see the types of roles they have and get a general idea of their operations.
- Checked out news articles related to Puig’s sustainability initiatives.
- Looked for any mentions of ethical sourcing or fair labor practices.
- Tried to piece together clues from various sources.
Honestly, I didn’t find a ton of super specific information on their supply chain, but it gave me a broader understanding of the challenges and considerations involved in the luxury goods industry.
Finally, I wrapped it all up by organizing my notes. I used a simple Google Doc to jot down everything I learned. It was a bit of a mess at first, but I eventually categorized it into sections like “History,” “Current Ownership,” “Product Lines,” “Marketing & Social Media,” and “Supply Chain.”
So, what did I learn? Well, Nina Ricci has a rich history and is now part of a much larger global company. They’re clearly focused on maintaining a luxury brand image and staying relevant in the competitive fashion and fragrance markets. Their social media presence is strong, and they seem to be investing in influencer marketing.
It wasn’t earth-shattering research, but it was a satisfying deep dive into a brand I was curious about. Plus, I learned a few new research techniques along the way. Definitely worth the time!
Key Takeaways
If you’re thinking of doing a similar investigation, here’s my advice:
- Start with the basics and work your way up. Don’t try to understand everything at once.
- Use a variety of sources. Don’t rely solely on one website or article.
- Be prepared to go down rabbit holes. Sometimes the most interesting information is hidden in unexpected places.
- Organize your notes as you go. It will save you a lot of time in the end.
And most importantly, have fun! It’s all about satisfying your curiosity and learning something new.
