This here story is about that Nike, you know, the one with the swoosh thingy. Heard they make a whole lotta money selling them shoes and clothes. And they are big, like, real big in the business of fashion, or so they say.
Now, I ain’t no fancy city folk, but I hear things. I hear that Nike, they got ways of knowin’ what folks want before they even know it themselves. They use that computer stuff, I reckon. They call it “data.” They look at what’s hot and what’s not, and then they make sure they got enough of the stuff people gonna buy. Smart, ain’t it?
They say these Nike fellas, they use this “web scraping” thing. Sounds kinda dirty to me, scrapin’ the web. But I guess it’s just them lookin’ at what everyone’s talkin’ about online. Like, if everyone’s suddenly wearin’ purple socks, Nike will know it real quick, and they’ll make a whole bunch of purple socks. This is how they keep up with the business of fashion, I reckon. They say it keeps them from havin’ too many of one thing and not enough of another.
- They look at what people are buyin’.
- They look at what people are sayin’ they like.
- Then they make more of the stuff people want.
And they ain’t afraid to spend money, these Nike folks. They spend a whole heap of it on somethin’ called “research and development.” Sounds fancy, don’t it? But it’s just them tryin’ to come up with new stuff, I guess. New shoes, new clothes, new everything. They say they spend more than 500 million dollars on it. That’s a lot of chickens! More chickens than you can shake a stick at! All that money just to make new things to keep up with this business of fashion.
And all them other shoe companies, they try to do the same thing. But Nike, they’re like the big rooster in the henhouse. They were one of the first, so they’re ahead of the game. And they got that swoosh. Everyone knows that swoosh. You see that swoosh, you know it’s Nike. It is simple but works, you know? Just like me, I like my clothes simple and comfortable, easy to wear, not like them young’uns with their fancy ripped jeans. Those don’t even look like jeans to me.
They got shoes for runnin’, shoes for jumpin’, shoes for just about anything you can think of. And clothes too. Shirts, pants, them short pants they call “shorts,” hats. You name it, Nike probably makes it. They are everywhere, just like them weeds in my garden. No matter how many times I pull them out, they just keep comin’ back. Nike is the same. It is just everywhere in this business of fashion, ain’t it?
They even got shoes that light up! Can you believe that? Shoes that light up! Back in my day, we were lucky if we had shoes at all. And now they got shoes that light up. What will they think of next? They are really pushin’ it in this business of fashion, aren’t they?
And these Nike fellas, they’re smart about how they sell their stuff, too. They put their stuff in all the stores, of course. But they also sell it on that internet thing. They even got their own stores, just for Nike stuff. It’s like they’re tryin’ to take over the whole world, one shoe at a time. If you want to keep up in the business of fashion, I reckon you gotta sell your stuff everywhere.
They sponsor all them athletes, too. You see them on the TV, wearin’ Nike shoes and clothes. Famous folks, gettin’ paid to wear Nike. That’s how they get everyone else to want to wear it, too, you see. Smart, I tell ya. They are playing the business of fashion game real good. If I were younger and knew a bit more, maybe I could give ’em a run for their money, haha!
- They sell their stuff in stores.
- They sell their stuff online.
- They got their own Nike stores.
- They pay famous people to wear their stuff.
So, that’s the story of Nike, as far as I can tell. They’re a big company, makin’ a lot of money sellin’ shoes and clothes. They know what people want, and they’re always comin’ up with new stuff. They’re like the king of the business of fashion, I suppose. They’re smart, and they ain’t afraid to spend money to make money. That’s how they stay on top, that’s what I think. And that swoosh, well, that swoosh is everywhere. You can’t escape it. Just like you can’t escape gettin’ old, I reckon. But hey, at least I got my stories to tell, right?
Now, I think I’m gonna go have me a nice cup of tea. All this talkin’ about Nike and the business of fashion has made me thirsty. And maybe I’ll go see if they got any of them light-up shoes in my size. Just kiddin’! But who knows, maybe one day, you’ll see this old lady rockin’ a pair of Nikes. Stranger things have happened, haven’t they?
