Today I’m going to talk about Cuyana’s target market. You know, that brand that’s all about “fewer, better things.” It’s a cool concept, and I was curious about who they’re actually selling to.
First, I dove into their website and social media. I noticed right away that their aesthetic is very clean and minimalist. Lots of neutral colors, high-quality fabrics, and classic silhouettes. That gave me the first clue – they’re not chasing fast fashion trends.
Then, I started digging a bit deeper. I read some articles and interviews with the founders. I also checked out the age group, and the key words are “women 30 to 45 years old”. It sounds like Cuyana is aiming for women who are a bit older, probably more established in their careers and lives.
I also looked at who is following Cuyana on Instagram and what kind of comments they leave. 85% of the customer has a bachelor’s degree or above. This makes sense – these are likely women who are willing to invest in quality pieces rather than buying a ton of cheap, trendy stuff, they are not college girls.
After that, I tried to find some sales data. Their inventory sells out without any discounting! I also found they are launching a resale service called Cuyana Revive. That’s a smart move because it aligns with their sustainability message and probably attracts a younger, more environmentally conscious crowd.
Based on all of this, I would say that Cuyana’s target market is women aged 30-45 who are:
- Educated: They value quality and craftsmanship.
- Established: They’re likely in a good place financially and can afford to spend a bit more on fewer, better things.
- Style-conscious: They appreciate classic, timeless style over fleeting trends.
- Mindful: They care about sustainability and ethical consumption.
Of course, this is just my take on it. I’m not a marketing expert, but it was fun to play detective and try to figure out who Cuyana is trying to reach. They seem to be doing a great job of building a loyal following among women who appreciate their “fewer, better” philosophy.
