Okay, so I recently had to set up a display for Coterie at the Jacob Javits Center. Let me tell you, it was a whole thing. I wanted to jot down everything I did, mostly for myself, so I don’t forget next time, but maybe it’ll help someone else too.

Getting Started
First thing, I gathered all my materials. This meant checking inventory like, three times, because I always seem to be missing something. I made sure I had all the display pieces, the signage, the products themselves, and of course, tons of zip ties and tape. You always need more than you think.
The Setup Process
- Unpacked everything: This took longer than you’d expect, because everything was packed so tightly (gotta save on shipping, right?).
- Assembled the basic frame: Luckily, the frame pieces mostly just clicked together. I did have to bust out the rubber mallet a couple of times to get things to fit just right.
- Position the Shelving: After getting the frame, I had to figure out where the shelves should go. I must move them several times to make the products display stand out.
- Hung the signage: This was the tricky part. I used zip ties to attach the signs to the frame, making sure they were level and visible. This required some serious eyeballing and adjusting.
- Arranged the products: I spent a good chunk of time on this, making sure everything looked appealing and was easy to access. I wanted it to look inviting, not cluttered.
- Added the finishing touches: I hid any visible zip ties, taped down loose wires, and generally just made sure everything looked polished.
Finishing UP!
Finally, I stood back and took a good look. I made a few more tweaks here and there, but overall, I was pretty happy with how it turned out. Then to celebrate a job well, I took a photo!
It was a lot of work, but seeing the finished display made it all worthwhile. Hopefully, this helps someone, somewhere down the line.