So, I got thinking the other day, who’s actually steering the ship at Chanel, creatively speaking, like, right now in 2024? You hear the name Chanel all the time, see the stuff everywhere, but the actual person? It kinda slipped my mind.
My first move was pretty basic, just searched it up online. Typed in something like “chanel creative director 2024”. Pretty straightforward stuff.
The name Virginie Viard popped up immediately. Okay, right, I remember now. She’s been there a while, took over after Karl Lagerfeld passed, didn’t she? That was back in 2019, I think. So, she’s still the one.
My Process of Looking Into It
But just knowing the name isn’t the whole story, right? I wanted to get a feel for what that actually means day-to-day. So, I started digging a bit more, trying to see what the recent collections looked like under her direction.
- Looked at recent shows: I scrolled through pictures from the latest runway shows. Tried to see if I could spot her specific style, you know? Compared to what I remembered from Karl’s era.
- Checked out articles: Read a few pieces talking about her work, but tried to stick to the simpler stuff, not the super high-fashion analysis that goes over my head.
- Thought about the brand vibe: Just kinda reflected on the overall feel of Chanel lately. Does it feel different? Does it still scream ‘Chanel’?
What I Found (My Take)
Honestly? It still feels very much like Chanel. The tweed, the pearls, the quilting – all that classic stuff is definitely there. Maybe it feels a bit… softer? Less sharp than some of Karl’s really bold statements sometimes. But that’s just my impression, looking at pictures online.
It’s gotta be a massive job. Think about it – overseeing everything from the haute couture down to the ready-to-wear, accessories, the whole image. Karl was such a larger-than-life figure for so long, stepping into those shoes must’ve been intense.
It made me wonder though: Is it really just one person making every single decision? For a giant brand like Chanel? I imagine she has a huge team working with her. Like, specialists for bags, others for shoes, maybe different people focusing on different lines. It can’t possibly be a one-woman show, even with her name attached as the main director. It’s probably more like managing a whole bunch of creative streams under one vision.
So yeah, my little dive confirmed Virginie Viard is still the creative director for Chanel in 2024. She’s been carrying the torch for a few years now. It was interesting just spending a bit of time looking into it beyond just the headline name. Gives you a bit more perspective on what goes into keeping such a huge fashion house going.
