Alright, let’s talk about this whole “indian influencers trendcity” concept. It’s not some official map, you know. For me, it became a bit of a personal rabbit hole I went down.
So, a while back, I was looking at the Indian influencer scene. It’s exploding, right? Everyone and their uncle wants to be an influencer, or follow one. But it’s also a chaotic mess. Trends popping up and dying in a week, new faces every day. I thought, maybe I could make some sense of it all. My own little project, my “trendcity” idea, was to try and chart this stuff, find the real gems, the stuff that was actually setting trends, not just following them.
I started simple. Just pure immersion. I mean, hours and hours spent scrolling. Instagram, YouTube, those short video apps – you name it, I was on it. I wasn’t just looking at the big names, the ones with millions of followers. Nah, I was trying to dig deeper. Who were the micro-influencers making waves? What were the niche trends that were about to blow up?
I even tried to build a little something. Not a fancy platform, mind you. I’m no coding wizard. Just a basic website, a sort of digital scrapbook, where I’d post about these emerging influencers and trends I was finding. My “trendcity” hub. I’d make lists, write short blurbs, try to categorize things.
- Regional trends vs. national ones.
- Fashion, tech, comedy, the whole lot.
- Who was authentic, who was just faking it.
That last part, authenticity, that was the real kicker. So much noise. So many people just copying each other. It was tough to filter out the genuine sparks from the manufactured hype. And the speed! Man, it was exhausting. A trend I’d spot on Monday would be old news by Friday. My little “trendcity” felt more like a “trend-ghost-town” half the time because I couldn’t keep up.
Now, you might be wondering why I got so obsessed with this. Well, truth is, I had a bit of unexpected free time on my hands. My main gig at the time, a freelance project I’d poured months into, just…vanished. One day I’m deep in work, next day, email says “project restructuring,” and poof, I’m out. No proper goodbye, just a digital door slammed in my face. Left me feeling pretty raw, you know? So, this influencer thing, this “trendcity” idea, it was something to dive into, something to keep my mind off things. Thought maybe I could even turn it into something, make a few bucks. Ha!
That didn’t really happen. My “trendcity” never became a big deal. It was more of a personal research project that got a bit out of hand. But I learned a ton. I saw the sheer hustle, the creativity, but also the pressure and the often-shallow nature of it all. I saw how much work goes into creating that “effortless” content. Some of it is genuinely brilliant, don’t get me wrong. But a lot of it is just smoke and mirrors.
So now, when I see these viral Indian influencer trends, I don’t just see the shiny surface. I remember the chaos I tried to map. My little “trendcity” experiment showed me that it’s less about a fixed “city” and more about a constantly shifting, crazy, energetic landscape. It’s a beast of its own. And honestly, trying to fully map it? Good luck with that. I just watch from the sidelines now, with a bit more understanding, and maybe a slight smirk.
