Market Insights

Whats Hot? The New H&M Campaign You Need to See

Whats Hot? The New H&M Campaign You Need to See

Yesterday, I bumped into the news that H&M is launching a new campaign. I got excited immediately. I have to say I was so curious about what they’ve come up with this time.

Whats Hot? The New H&M Campaign You Need to See

So, I did a bit of digging. It turns out, they’re teaming up with Glenn Martens for a designer collaboration. This guy, Martens, he’s from Belgium, and he’s known for this cool mix of streetwear and, like, high-fashion couture stuff. This is a big move for H&M, and I’m all in for seeing what Martens brings to the table for their Autumn 2025 collection. Can you believe it? Autumn 2025! We’ve got a bit of a wait, but I bet it’s gonna be worth it.

Holiday Campaign

But that’s not all. I also got the scoop on their Holiday 2024 campaign. This one’s all about the warm and fuzzies – love, family, all that good stuff. They’ve got real families in their ads. I saw that Eddy Earl and his sister Lily McMenamy, and Raphael Roger Levy with his son Leo Levy are part of it. It’s pretty heartwarming, to be honest. It makes you think about what’s really important during the holidays, you know?

I found some info about their recent fall collection too. It’s super interesting. I heard that the fall 2023 collection was all about being bold but keeping it simple. They had lots of all-black outfits and some neutral-toned outerwear. It sounds like they were really trying to make a statement without going over the top. I did hear some people saying it’s a bit too plain, but I think there’s something really cool about that minimalist vibe.

Action Time

  • Set a reminder: First thing I did was set a reminder for the Autumn 2025 collection launch. I’m not missing out on that.
  • Followed the families: I looked up Eddy Earl, Lily McMenamy, Raphael Roger Levy, and Leo Levy on social media. I wanna see what they’re up to and get a feel for the campaign’s vibe through their eyes.
  • Browsed the fall 2023 collection online: I spent some time checking out what’s left of the fall 2023 collection on their website. I wanted to see that “streamlined yet statement” style for myself.

I ended up not buying anything from the fall collection. I’m saving my cash for that Glenn Martens collaboration, but it was fun to window shop. Plus, following those families from the holiday campaign has been unexpectedly wholesome. It’s nice to see that side of things.

So, yeah, that’s my little adventure with the new H&M campaign news. I’m pretty stoked for what’s coming, especially that designer collab. Who knew a simple ad could lead to all this, right?

Whats Hot? The New H&M Campaign You Need to See
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