Alright, let’s talk about this Scentbird CEO scandal. I’ve been following this for a while now, and it’s been quite a ride.
It all started when I first tried Scentbird. Back in 2014, the idea of a perfume subscription service was pretty new. I used to go to department stores to try out new fragrances, which was always a hassle. So, when I heard about Scentbird, I thought, “Why not?” It seemed convenient to get these 8mL atomizers, which are like travel-sized rollerballs. They hold around 140 sprays, a good amount to test a fragrance before buying a full bottle. I signed up and started getting my monthly scents. Everything was fine, or so I thought.
Then, I stumbled upon some articles and videos about the CEO, Mariya Nurislamova. I learned that she’s not just a businesswoman but also a self-proclaimed spiritual guru. She’s got a massive following on YouTube, Spotify, TikTok, and Instagram, talking about all sorts of things like extraterrestrials and living in the “Matrix.” It’s wild. I even watched a video where she talks about hearing the voice of God in a dream. At first, I just brushed it off as her personal life, but it started to get more attention.
As I dug deeper, I found out that people were discussing her spiritual beliefs in relation to the company. I mean, here she is, running a successful business that raised $18.6 million, and at the same time, she’s discussing these unconventional topics. It’s a bit of a weird mix. I noticed a lot of posts and discussions online, especially because there were some controversies about what she was saying outside of her CEO role.
I started to see where people were coming from. On one hand, you’ve got this innovative service that disrupted the beauty industry. Scentbird was a great idea, and it really changed how people try out new perfumes. On the other hand, the CEO’s out-there beliefs are hard to ignore. It’s like two different worlds colliding.
- I considered canceling my subscription.
- I weighed the pros and cons.
- I decided to see how things would play out.
In the end, I realized it’s a complex situation. It’s not just about the service anymore; it’s also about the person behind it. Do her personal beliefs affect the quality of the service? Probably not. But it does make you think twice about supporting the company.

My Two Cents
Honestly, I’m still on the fence. I like the convenience of Scentbird, but I’m not entirely comfortable with everything surrounding the CEO. It’s a tough call. I guess it comes down to how much you separate the art from the artist, or in this case, the service from the CEO. For now, I’m just keeping an eye on the situation and hoping for some clarity.