Today I’m gonna talk about Lee Seo-hyun. I first heard about her when I was reading some news about Samsung a few days ago. I got really curious about her, so I did some digging.

First thing I did was find out who she was. Turns out, she’s the second daughter of the late Samsung chairman, Lee Kun-hee. Pretty big deal, right? I mean, being part of the Samsung family is like being royalty in South Korea.
After getting the basic info, I started looking into her career. She’s a businesswoman and a fashion designer, and recently, in April 2024, she became the president of Samsung CT Corporation. That’s huge! I tracked down her career path, and it looks like she started at Cheil Industries back in 2002. She was the head of a fashion research department. Can you imagine? Starting in fashion research and ending up as president? That’s quite a journey! She stayed with Cheil Industries until 2013, working her way up to vice president.
Then I went down the rabbit hole of her personal life. You know how it is, you start with one thing and end up knowing way more than you planned. I found out she’s got an older brother, Lee Jae-yong, and an older sister, Lee Boo-jin. There’s also a younger sister, Lee Yoon-hyung, who sadly passed away. Her husband is Kim Jae-yeol, who’s the great-grandson of some big shot. It’s all very interconnected, you see.
Beyond her role at Samsung CT Corporation, I discovered that she’s also involved with the Samsung Welfare Foundation and the Leeum, Samsung Museum of Art. It seems like she’s got her hands in a lot of different pots, managing both business and cultural aspects of the Samsung empire.
So, after all this digging, what did I learn? Well, Lee Seo-hyun is definitely a force to be reckoned with. She’s not just someone who inherited a position; she’s worked her way up, starting from a research department to becoming a president. And she’s managing significant parts of the Samsung legacy, both on the business side and in the arts. It was a pretty interesting deep dive, to be honest. I went in knowing nothing and came out with a whole story.

This whole experience just shows how much information is out there if you’re willing to look. One minute you’re reading a news article, and the next you’re tracing someone’s entire career and family history. It’s a bit like detective work, piecing together bits of information to form a complete picture.
I’ll keep sharing these kinds of deep dives. It’s fun to learn about people who are making big moves, especially when they have such an interesting background. Who knows who I’ll research next? The world is full of fascinating people, and I’m here to uncover their stories, one step at a time.