Alright, let’s talk about jumping onto this whole wellness thing over on TikTok Shop. Saw everyone going nuts for health stuff, mindfulness, fitness gear, you name it. Seemed like a wave worth catching, right? So, I thought, why not give it a whirl myself.
Getting My Feet Wet
First thing, I had to actually get the TikTok Shop set up. Wasn’t too bad, honestly. Linked it to my existing TikTok account, filled out the forms, waited for the approval. Standard stuff. The real head-scratcher was figuring out what wellness stuff to actually sell. The ‘wellness’ tag is huge, covers everything from crystals to protein powder.
I spent a good chunk of time just scrolling TikTok, watching what kind of wellness content was getting views, what products people were tagging. It was a bit overwhelming. You see these slick videos, people making it look easy.
Finding Stuff to Sell
This part was messy. I didn’t have my own products, obviously. So, I looked into a few options:
- Dropshipping: Seemed easiest upfront. Find a supplier, list their stuff, they ship it. Tried looking on places like AliExpress for wellness gadgets, yoga mats, things like that. Problem was, shipping times were all over the place, and I worried about quality control. Didn’t want angry customers yelling at me in the comments.
- Print-on-Demand: Thought about wellness-themed t-shirts or mugs. Less hassle maybe, but didn’t feel very ‘wellness-y’ on its own.
- Finding Local/Smaller Brands: This felt better. Reached out to a couple of small outfits making things like natural soaps or aromatherapy candles. More effort to set up, but felt a bit more genuine.
Ended up trying a mix. Started with some dropshipped fitness accessories because they were easy to list, and also partnered with a small local brand for some bath bombs and essential oil blends. Covered a couple of bases.
Making the Actual TikToks
Okay, shop’s set up, got some products. Now, how to sell ’em? This is where the real work started. Just listing products on TikTok Shop does nothing. You gotta make videos.
I’m no video pro, so it was rough. Tried a few things:
- Showing the product: Simple unboxing, demonstrating how to use the fitness bands, showing the bath bombs fizzing. These were okay, kinda boring maybe.
- Talking head videos: Tried chatting about general wellness tips, then subtly mentioning a product. Felt a bit forced sometimes.
- Using trending sounds/challenges: Slapped my product into videos using popular audio. Hit or miss. Sometimes got views, sometimes felt totally random.
Honestly, a lot of my early videos flopped. Crickets. It takes time to figure out what resonates. I realised just showing a product wasn’t enough. People wanted to see how it fit into a lifestyle, even a fake aspirational one.
Getting the product tag link right in the video was easy enough, TikTok makes that straightforward. But getting people to click it? That’s the trick.
The Reality Check – Sales and Headaches
Did I get rich overnight? Nope. Not even close. Sales trickled in. Really slowly at first. Got a few sales for the bath bombs, maybe one or two for the fitness bands. It was hardly groundbreaking.
Then came the other stuff. Questions in the comments about shipping. Someone complaining a fitness band snapped (had to sort that out with the dropshipper, big headache). Managing the inventory for the local brand stuff, making sure I actually had stock when someone ordered.
It wasn’t just ‘post a video, make money’. It was logistics, customer service, constantly trying to make new videos that didn’t suck. Felt like juggling plates.
Figuring Things Out (Slowly)
After a few weeks of messing around, I started noticing small patterns. Videos where I focused on a specific problem (like ‘stress relief after work’ for the bath bombs) did a bit better than just ‘look at this cool product’. People seemed to connect more.
So, I leaned into that. Focused more on the essential oils and bath stuff, less on the generic fitness gear. Made videos about creating a relaxing evening routine, showing the products as part of that routine. Started talking more naturally, less like a salesperson.
Consistency was key. Had to keep posting, even when I didn’t feel like it, even when the views were low. One video might randomly get a few thousand views and bring in a couple of sales, offsetting ten videos that did nothing.
Where I’m At Now
So, am I crushing it on TikTok Shop with wellness products? Nah, not really. It’s… okay. It makes a bit of side money. Enough to make the effort feel somewhat worthwhile, but it’s not replacing my day job anytime soon.
The wellness wave is definitely real on TikTok, but turning views into actual sales through TikTok Shop takes persistent effort. You gotta find decent products, make content constantly, deal with the backend stuff, and learn what your specific audience wants to see.
It wasn’t as simple as just hopping on a trend. Like most things, it was work. Learned a lot, mostly about how much time goes into making short videos and how hard it is to stand out. Worth trying? Maybe. Easy money? Definitely not.
