So, I was looking at Prada the other day. You know, just browsing, seeing what they’re up to. It felt… different somehow? Not the clothes, exactly, but how they’re putting themselves out there. More digital stuff, trying to connect with younger folks, I guess.
And this name kept popping up: Lorenzo Bertelli. Son of the big bosses, Miuccia Prada and Patrizio Bertelli. Okay, typical heir situation, right? That’s what I thought at first.
Digging Around a Bit
But then I got curious. When a family business changes, especially a giant like Prada, you wonder who’s really steering the ship. Is it just the old guard, or is the next generation actually doing stuff? So, I started poking around online, reading articles, trying to get a feel for this guy.
What I did was pretty simple:
- Looked up recent news about Prada’s strategy.
- Tried to find interviews or mentions of Lorenzo Bertelli specifically.
- Compared what they’re doing now versus a few years ago.
It wasn’t like super deep research, you know? Just connecting dots from public stuff. Found out he’s got titles like Head of Marketing and Head of Corporate Social Responsibility. Sounds like real jobs, not just showing up for photos.
My Take on It
Here’s what I think, for what it’s worth. It’s easy to dismiss these guys as just lucky kids born into it. And yeah, being born into Prada helps, obviously. A lot. But it seems like he’s actually involved in the nuts and bolts, especially pushing the digital side and sustainability – things big old luxury brands sometimes drag their feet on.
Is he revolutionizing everything? Probably not overnight. These places are like huge ocean liners, they turn slowly. But you see the direction shifting. More online presence, talking about recycled materials… that stuff doesn’t happen by accident. Someone’s pushing for it.
And the whole rally driving thing? Honestly, I find that kind of interesting. It’s not your typical corporate heir hobby. Shows a different side, maybe a bit of grit? Or maybe it’s just a rich guy thing, who knows. But it makes him seem less like a suit and more like a person.
So yeah, my little dive into the world of Lorenzo Bertelli. Started with noticing some changes at Prada, ended up finding out the heir might actually be doing some real work. Interesting times for that company, trying to balance that massive legacy with, well, the future.
