Okay, so I’ve been hearing a lot about this “Scott Sasso” guy and his brand *, figured I’d dive in and see what the fuss is all about. I mean, streetwear, right? Always evolving, always something new to check out.

Getting Started: Who is Scott Sasso?
First things first, I needed to do some digging. Who is this guy? Turns out, Scott Sasso is the founder and creative director of *, a streetwear brand that’s been around for a while – since 1995, actually. That’s like, ancient history in streetwear years! It’s all about independent spirit, blending different subcultures… sounds interesting, I gotta admit.
Exploring the * World
So, I started by just browsing. I looked at some of their lookbooks, checked out their past collections. I wanted to get a feel for the vibe, you know? What I saw was a mix of bold graphics, military influences, and a definite nod to classic workwear. It felt raw, authentic, not trying too hard. I liked that.
- Lookbooks: These were a great way to see how the clothes actually look on people, in real-world settings (or at least, stylized real-world settings). Gave me a better sense of the fit and the overall aesthetic.
- Past Collections: Checking these out helped me understand the brand’s evolution. You could see how Sasso’s style has developed over time, the consistent themes, and the occasional experimental pieces.
The Design Philosophy
What I picked up from all this browsing and reading is that Sasso is all about creating clothes that are both functional and expressive. It’s not just about slapping a logo on a t-shirt; there’s thought behind it. He seems to be into details – the stitching, the fabrics, the way a garment drapes. It’s about making clothes that are meant to be worn, not just looked at.
My overall impressions
It gave me an intuitive feeling for the clothing brand, and after my research and exploration, it was well worth my time to practice.
