Okay, so I was kicking around some ideas the other day, thinking about the Olympics and what’s next for big brands like Nike. I mean, they just had this HUGE platform, right?
First things first, I started by looking back. I mean, what did Nike actually do during the Olympics? What were their big campaigns? I scrolled through a bunch of ads, checked out their social media, and basically tried to soak it all in. Gotta understand where they’re coming from, right?
Then, I brainstormed a ton of ideas. Like, literally just threw everything at the wall. More sustainable products? Doubling down on specific athletes? Partnering with local communities? Absolutely nothing was off the table at this point. The crazier the idea, the better! It got me thinking.
Next up, I tried to narrow it down. Which ideas actually made sense? Which ones aligned with Nike’s overall brand? And, honestly, which ones were even possible to pull off? I tossed out a few of the wilder suggestions and focused on the ones that seemed like they had some real potential.
Okay, so here’s where I landed. Nike could seriously capitalize on the momentum by:
- Investing even more in grassroots sports programs. Like, get down to the local level, support youth leagues, build community courts. Show that they’re not just about the pros.
- Double down on sustainability. Push the recycled materials thing even harder. Transparency in their supply chain? That’s a win. People are caring more and more about this.
- Really amplify the stories of the athletes who didn’t win medals. Talk about overcoming obstacles, perseverance, the love of the game. That’s way more relatable than just celebrating the gold.
Finally, I thought about execution. How would they actually do this stuff? It’s one thing to have ideas, it’s another to make them happen. You’d need buy-in from everyone, from the top execs to the marketing team to the people on the ground. And it would take time, and a whole lot of effort.
So, yeah, that’s pretty much how I approached it. Just a lot of digging, thinking, and trying to put myself in Nike’s shoes. It’s a fun exercise, even if I’m just shouting into the void. Who knows, maybe someone at Nike will see this and think, “Hey, that’s not a bad idea!”
