So, I kept hearing the name Lauren Bush Lauren pop up here and there. Sounded kinda familiar, you know, with the ‘Bush’ and the ‘Lauren’ parts. Figured I should probably see what the deal was.

First thing I did was just a basic search online. Found out, yeah, she’s connected to that Bush family and married into the Ralph Lauren family. Okay, interesting background, lots of big names there. But that wasn’t really the part that grabbed me.
What really caught my eye was this thing called FEED. Saw pictures of these bags, kind of rustic looking, burlap sacks. Started digging into that specifically. Turns out, she started this company. The whole idea is like, you buy one of these bags, and the money helps feed kids in school around the world. Each bag tells you exactly how many meals it provides. Seemed pretty straightforward.
Trying to Understand the FEED Thing
I looked at their stuff. Bags, accessories, that kind of thing. The concept felt good, you know? Doing something useful with your purchase. It wasn’t just buying another thing. It was buying something with a stated purpose attached.
- I checked out the different bags.
- Read about how they partner with organizations to get the food delivered.
- Tried to wrap my head around the logistics – how does buying this tote bag in, say, Chicago, actually translate to a meal for a kid somewhere far away?
Spent a bit of time just reading the stories on their site, the explanations. It seemed genuine. They weren’t hiding the ball. They tell you the number of meals, connect it to the product. Simple enough for my brain to get.
My Little Experiment
So, I thought, okay, let’s try thinking like this more often. Not just about FEED bags, but generally. When I’m buying something, maybe pause for a second. Where did this come from? Who made it? Does buying this actually do anything positive, or is it just more consumption?

Went to the grocery store later that week. Stood there looking at coffee. One brand was cheaper, the other talked about fair wages for farmers. Usually, I just grab the cheap one. This time, I stopped. Thought about the FEED idea – the impact of a purchase. Ended up getting the slightly pricier one. Felt a bit weird, honestly. Like, am I just tricking myself into feeling good?
Tried it again a few times. Looking at clothes tags. Thinking about where stuff is made. It’s not easy. Sometimes the information isn’t there. Sometimes the ‘better’ option is way more expensive, and let’s be real, budget is always a factor. It’s not like I suddenly became some super-ethical shopper overnight.
But the whole process started because I got curious about Lauren Bush Lauren and what she was doing with FEED. It made me stop and think, which I guess is the point. Didn’t buy a FEED bag in the end, not yet anyway. But the idea stuck with me. Just trying to be a little more mindful when I pull out my wallet. It’s a start, right?