I remember seeing that Gigi Hadid DHL dress photo. Yeah, the yellow t-shirt thing that looked like it came straight off a delivery truck. Made me stop scrolling for a second.

First thing I thought? Strange. Paying big money for a work uniform look. Who comes up with this stuff? But it kinda got stuck in my head, you know?
So I paid a bit more attention after that. Started noticing how designers were grabbing everyday logos, stuff you see on trucks or in supermarkets, and slapping them onto expensive clothes. It wasn’t just a one-off DHL shirt.
Made me wonder about the whole fashion game. Is it just about who wears it? Gigi wears DHL, it’s cool. If I wear it? Probably just look lost. Or maybe I just got my parcel delivered.
I wasn’t about to spend money on something like that, obviously. But it got me thinking about regular clothes. I actually went and dug through my closet. Found an old company polo shirt, the kind they give you for free. Logo on the chest, nothing special. Usually just wear it for painting or whatever.
Tried wearing it out one weekend. Not tucked in fancy or anything, just with jeans. Felt a bit weird at first. Like I was advertising my old job for free. But then I kinda forgot about it.

Here’s the takeaway, I guess:
- Confidence plays a big part. If you own the look, whatever it is.
- Sometimes ‘ugly’ or ‘normal’ things can be interesting if you just wear them without trying too hard.
- Fashion’s weird. One day it’s super fancy, the next it’s a delivery shirt.
Didn’t turn my old polo into high fashion, let’s be real. But that whole Gigi/DHL thing made me mess around with clothes I usually ignore. Just seeing what happens when you wear something unexpected. Still think paying loads for that DHL look is nuts, though.