Okay, so, lemme tell you about this thing I dug into – trying to figure out the most popular beauty consumer products for 2024. It was a bit of a rabbit hole, but I learned some stuff, so here’s the lowdown.
First off, I started by hitting up Google, like everyone else. I searched for stuff like “top beauty products 2024,” “best selling makeup 2024,” “popular skincare trends 2024.” You know, the basics. I figured big lists and articles would be the place to start.
What I quickly realized is that a LOT of these lists are sponsored or just straight up opinion pieces. So, I had to filter out the noise. I started looking for patterns – products that kept popping up on multiple lists. That was my first sign that something might actually be popular.
Then, I decided to check out some of the big beauty retailers online. I went to Sephora, Ulta, and even Amazon’s beauty section. I sorted products by “best sellers” and “highest rated.” This gave me a sense of what people were actually buying and liking, not just what some blogger was paid to promote.
- Sephora: Checked out their “bestsellers” in makeup, skincare, and haircare. Noticed a lot of overlap with the products I saw mentioned in articles.
- Ulta: Did the same as Sephora, but paid attention to brands that were exclusive to Ulta. Sometimes you can find hidden gems that way.
- Amazon: This was a bit trickier because Amazon has EVERYTHING. But focusing on products with thousands of reviews and high ratings helped narrow it down.
After that, I hopped onto social media. I looked at hashtags like #beautyproducts, #makeup, #skincare, #beautyreview. I wanted to see what actual users were raving about. This is where I found some smaller brands and indie products that weren’t getting a ton of attention in the big articles, but had a serious cult following.
I even checked out TikTok. Don’t laugh! There’s a HUGE beauty community there. I searched for the same hashtags and paid attention to videos with tons of views and comments. That’s how I discovered a few products that were going viral.
Finally, I looked at some market research reports. These usually cost money, but I found some free snippets and summaries. This gave me some insight into overall trends and growth areas within the beauty industry. For example, I learned that sustainable and eco-friendly products are becoming increasingly popular.
So, after all that digging, I started compiling my own list. It wasn’t just about what I thought was good, but what the data suggested was actually popular with consumers. It was a time-consuming process, but pretty interesting to see how all the different sources lined up (or didn’t!).
Basically, it all boils down to cross-referencing information. You can’t just take one source as gospel. You gotta look at the articles, the retailers, the social media buzz, and the market research to get a real sense of what’s trending. It’s like being a beauty detective, haha!
