So, I was just scrolling the other day, you know how it is, and I kept seeing Zoe Kravitz popping up with YSL. Saint Laurent, that is. And it wasn’t just a one-off thing. It made me stop and think, actually.
I thought to myself, this partnership, it feels like it’s been going on for a while, right? It’s not like those celebrity things where they’re the face of something for like, five minutes, and then they’re gone. So, I got a bit curious. Decided to do a little digging of my own, just to see what the story was there. My usual way of figuring things out when something catches my eye.
Turns out, my hunch was right. She’s been tied up with YSL for years. I found out it all started way back in 2017. That’s a pretty long run in the fashion and beauty world. She kicked off as a brand ambassador for their YSL Beauty line. So, it wasn’t just a random pick; they’ve built this relationship over time.
And it’s not just for one little thing either. I saw she’s been in campaigns for all sorts of YSL stuff. We’re talking their fancy handbags, their clothes – the stuff you see in magazines that costs a fortune – and then, of course, the makeup, like lip products, and their fragrances too. She’s pretty much all over their branding. It’s quite something to see one person so deeply involved with a major label like that.
Then, while I was poking around, I stumbled upon something else that made me go “huh.” Her dad, Lenny Kravitz, you know, the rock icon? He’s also a face for YSL Beauty. He’s been doing ads for one of their men’s fragrances. So, it’s kind of like a family affair with the brand, which is an interesting angle. You don’t see that every day. Makes you wonder how those conversations go, or if they just both genuinely dig the brand.
It’s easy to just see the glamour, the perfect photos, and think, “well, that’s that.” But then I read a bit more, and apparently, Zoe has talked about some of her own struggles growing up, you know, dealing with insecurities, even had an eating disorder when she was younger, especially being surrounded by a certain kind of scene. It’s a bit heavy, sure, but it also made me think. It’s a reminder these folks aren’t just living some fantasy life 24/7. They’ve got their own battles. Knowing that, and then seeing her represent a brand like YSL, it adds a layer. Maybe it’s about resilience, or maybe it just makes the whole high-fashion thing feel a tiny bit more grounded, if that makes any sense.
So yeah, that was my little journey into the Zoe Kravitz YSL connection. Started with a simple ad, and I ended up piecing together a bit more of the story. It’s more than just a contract, seems like. There’s history, a family link, and maybe a bit of genuine connection there. Or at least, that’s what I got out of my little exploration. Always interesting to see what’s really behind those big campaigns.
