Alright, so I’ve been a pretty big fan of Ganni for a good while now. Their stuff just hits different, you know? That effortless cool, the fun prints, dresses you can actually move in. But, let’s be real, sometimes my bank account needs a little break, or I just want to see what else is out there with a similar vibe. So, I decided to do a bit of digging, a proper deep dive, to find brands that kind of feel like Ganni but aren’t, well, Ganni.
My whole process started with really thinking about what it is I like about Ganni. I jotted down a few things that always draw me in:
- The prints, obviously. Leopard, fun florals, a good check pattern. Never boring.
- The silhouettes. Often a bit oversized, comfy, but still make you look put together. Think smock dresses, chunky knits.
- That Scandi-cool factor. It’s stylish without screaming “look at me.”
- It feels contemporary but also has pieces you can wear for ages.
So, with that list in mind, I started my search. First, I just browsed a few of the bigger online fashion retailers I usually shop at. I paid close attention to their “you might also like” sections when I was looking at Ganni pieces. Sometimes those algorithms actually get it right, surprisingly enough. I also spent a good chunk of time scrolling through fashion blogs and Instagram, looking at what influencers who wear Ganni also tagged or featured. It was a bit of a rabbit hole, not gonna lie.
First on my radar: Stine Goya
This was probably one of the first brands that came to mind. They’re also Danish, and their use of color and artistic prints is just incredible. If you love Ganni’s bold aesthetic, Stine Goya is right up that alley. I found their dresses often have a similar playful yet sophisticated feel. Their knitwear is pretty awesome too, often with unique details.
- What I noticed: Really vibrant colors, unique painterly prints, flowy dresses, and statement sweaters.
- The feeling: Definitely artsy, very Copenhagen, and makes you feel good wearing it.
Next, I explored Rixo
Okay, so Rixo is a British brand, not Scandinavian, but I felt they fit the bill. Their whole thing is vintage-inspired prints, often hand-painted, on really flattering dress shapes. It’s got that unique, feminine energy, a bit like Ganni’s more whimsical side. I’ve seen a lot of their midi dresses and they just have that special something. The price point felt somewhat comparable for certain pieces too, which was a plus.
- What I noticed: Stunning, unique prints, lots of silk and flowy fabrics, great for occasion wear but also day dresses.
- The feeling: A bit bohemian, very feminine, and the prints are real conversation starters.
Then I stumbled upon Baum und Pferdgarten
Another one from Copenhagen! I’d seen this brand around but never really dived deep. They do a great job of mixing classic shapes with more playful, unexpected details or prints. It’s that kind of quirky but chic style that Ganni nails. I found some really cool outerwear from them and some interesting separates that felt very Ganni-esque in their approach to everyday style.
- What I noticed: Good mix of bold patterns and more muted pieces, interesting textures, great coats and jackets.
- The feeling: A bit more grown-up Ganni perhaps, but still with that fun, fashionable edge.
And I also looked into ROTATE Birger Christensen
This one definitely leans more into the party and statement-making side of things, which Ganni also does well with some of their pieces. Also Danish, founded by two stylists, so they know what looks good. Think bold silhouettes, sequins, and dresses that are meant to be seen. If you like Ganni for its more evening-appropriate or edgier looks, ROTATE is worth checking out. Their mini dresses are pretty iconic.
- What I noticed: Lots of glamour, statement sleeves, bold shoulders, and often a bit of an 80s influence.
- The feeling: Confident, sexy, and definitely ready for a night out.
So yeah, that was my little adventure into the world of Ganni-similar brands. It took a bit of sifting and comparing, but I definitely found some solid options. It wasn’t about finding exact copies, but more about capturing that same kind of energy and style. Glad I took the time, now I’ve got a few more names on my list when I’m looking for something new!
