So, I was just wandering through the makeup section the other day, you know how it is. And e.l.f. products are just… everywhere. Super cheap too, which always gets me thinking – who’s actually behind all this? Like, who really owns e.l.f. Cosmetics and is making bank from all those affordable goodies?
I got a bit curious, so I started poking around online. It’s not like one single person just owns the whole thing, like some old-timey family business. Nope, it’s a bit more tangled than that, like a lot of these big brands these days.
My first bit of digging took me back to around 2014. I found out that a big investment company, TPG Growth, swooped in and bought a majority stake. That’s when things kinda shifted, and a new guy, Tarang P. Amin, took over as the main man – President, CEO, and Director. And get this, he’s apparently still the Chairman and CEO, been steering the ship ever since then.
But hold on, it doesn’t stop there. It seems e.l.f. isn’t just owned by one investment firm anymore. It’s a public company now! That means a whole bunch of different folks and, more often, big investment companies own pieces of it. I actually stumbled upon a list of the largest shareholders, and it was quite the eye-opener. We’re talking about some serious players:
- Baillie Gifford & Co
- BlackRock, Inc.
- Vanguard Group Inc
- Jpmorgan Chase & Co
- Champlain Investment Partners, LLC
- And a few other big-name investment groups and funds.
It’s like a who’s who of the financial world having a slice of the e.l.f. pie. Crazy, right?
Then, while I was down this rabbit hole, I saw some pretty fresh news. Apparently, e.l.f. Beauty – that’s the main company – just bought Hailey Bieber’s beauty brand, rhode. And they paid a whopping $1 billion for it! Can you believe that? Little old e.l.f., known for its super affordable makeup, dropping a billion dollars. They said it was their biggest purchase to date. Wow.
So yeah, when you hear people call e.l.f. a “budget makeup powerhouse,” it’s not just talk. They’re clearly making some big moves and are backed by some serious financial muscle. It’s quite a journey from thinking about a $3 eyeliner to all this corporate ownership and billion-dollar deals. Makes you see those drugstore shelves a little differently!
