Alright, so yesterday I decided to hunt down where La Roche Posay actually finds their killer models for those skincare shoots. You know, the ones with that perfect “I woke up like this” glow? Yeah, those. Started this whole thing ’cause a buddy asked me how brands find real people who actually use their products instead of just hiring random Instagram celebs.
My First Dumb Move
First, I went straight to Instagram like a total noob. Searched #LaRochePosay and #LRPmodel, figuring I’d spot their talent pool. Big mistake. Just mountains of regular folks showing off their moisturizers – which is cool, but not what I needed. Felt like digging through a sandpit looking for one specific grain.
Switching Tactics
Next up, I stalked La Roche Posay’s official IG tags. Noticed they kept resharing these #SkinSister posts from random accounts. Clicked one profile – bingo! This girl from Barcelona had tagged @septentrio_agencies in her LRP campaign shots. Never heard of ’em before, but finally had a lead. Almost spilled my coffee when I spotted that tiny watermark.
The Goldmine (Turns Out It’s Obvious)
Went full detective mode on Septentrio’s site. Under their “specialty” section, they straight up advertise:
- Models with sensitive/allergy-tested skin
- Real people with genuine skincare routines
- Medical backgrounds (nurses, derm students, etc.)
Made total sense – LRP’s whole thing is dermatology stuff, right? Checked a few other similar agencies like @b_seen_models, and yep, same pattern. They basically run talent pools for “authentic skin” campaigns.
The Real Test
Reached out to an agent friend (met her at a Dunkin’ once – long story). She confirmed: brands like LRP demand agencies prescreen models for things like:
- Actual product users (bring empties to castings!)
- No recent cosmetic procedures
- Skin diaries documenting routines
Turns out regular modeling gigs might check your measurements, but for skincare? They’re background-checking your bathroom shelf.
Wrapping It Up
So yeah, lesson learned: Next time you see a “real person” in skincare ads, they’re probably from niche agencies hunting specific human ingredients – not influencers with filter skills. Kinda respect the grind now. Also, definitely side-eyeing my own face cream loyalty… just in case.
