Alright, so last week I got this wild idea to film a commercial for my Meta Ray Bans just for fun. Took out my phone thinking it’d take an hour max. Boy was I wrong. After three days of failed clips piled up like dirty laundry, I finally cracked the code with four stupid-simple tricks.
The Epic Disaster Phase
Started by plopping my shades on the kitchen counter like I’ve seen in ads. Took fifty shots trying different angles. All looked like a drugstore discount bin commercial. My cat knocked ’em off twice. Then I went outside doing slow-mo turns like some wanna-be model. Footage looked like a mugshot. Wife took one look and laughed her ass off saying “You selling lawnmowers or sunglasses?”
Secret Weapons That Actually Worked
After binge-watching real ads while eating cold pizza, I noticed four things nobody talks about:
- Secret 1: Filmed through the damn lenses. Stuck my phone camera against the left lens like an idiot. Suddenly you actually see what these glasses see – notifications popping, map directions flashing. Mind blown how much difference that angle makes.
- Secret 2: Made stuff come alive. Originally just filmed static sunglasses like museum pieces. Terrible. Then I put them on my dog (don’t judge), hung them on moving bike handles, even tossed them onto grass. Suddenly they look like living products instead of plastic paperweights.
- Secret 3: Turned off every damn light. Seriously. Shot the best clips at 2AM in pitch black – all you see are the display lights floating in darkness. Looks super sci-fi for zero effort.
- Secret 4: Recorded crunchy sounds. Close-ups of hinges squeaking, fingers tapping the touchpad, lenses clicking into place. Makes people feel it in their bones without trying.
Putting It Together
Grabbed all these messy clips into editing software last night. Threw in a bass-heavy royalty-free beat. Didn’t touch color correction at all – left the lens glare and weird blue tints raw. Forced myself not to overthink transitions. Just slapped clips together like making a sandwich. Rendered it at midnight and uploaded immediately before my brain could doubt it.
The Final Click
Posted the 27-second mess on TikTok this morning. Already got more views than my kid’s recital video. Comments saying “Bro how’d you get the glasses to look so cool?” Bitch, I just stopped making boring footage. End of story.
