Alright, let’s talk about this “2025ss” thing. It’s been on my mind, and more practically, on my desk, for a while now. It’s not some big corporate plan, mind you. This is all me, my own little rebellion, I guess, against how things are usually done. You see, I got so tired of seeing the same old stuff churned out season after season, especially for Spring/Summer. It felt like no one was really thinking anymore, just copying.

So, I decided, why not try my own hand at a Spring/Summer 2025 collection? Just for myself, initially. A way to prove something, maybe just to me. I’d spent years watching, observing, and frankly, getting a bit fed up with the whole scene. You know how it is, you see something done badly for so long, you start thinking, “Heck, I could probably do better, or at least, different.”
My Process, or How I Tried Not to Lose My Mind
First things first, I cleared the decks. Literally. My workspace was a mess of old projects and ideas that went nowhere. I needed a fresh start. Then, I just let myself dream a bit. No pressure, no commercial targets. What did I want 2025ss to feel like? I started pulling images, textures, bits of music, anything that sparked something. My mood board looked like a crazy quilt, but there was a thread in there somewhere.
Then came the sketching. Oh boy, the sketching. Some days, the ideas flowed like water. Other days, it was like trying to get blood from a stone. I must have filled three notebooks with terrible drawings before anything decent started to emerge. I wasn’t trying to reinvent the wheel, you know. Just wanted pieces that felt honest, comfortable, but with a little bit of an edge. Something that didn’t scream “disposable fashion.”
I spent a lot of time thinking about materials. This was important to me. I didn’t want to just pick whatever was cheapest or trendiest. I tried to find fabrics that felt good, that would last. I even looked into some recycled options. It’s a headache, sourcing good stuff when you’re just one person, not a giant company with a purchasing department. But I dug in. I made calls, sent emails, and actually got my hands on some samples. It was a slow process.
- First, the endless brainstorming. Hours just staring at a blank wall sometimes.
- Then, diving into colors. I wanted something that felt like actual spring and summer, not just what the forecasters said was “in.”
- Sketching, erasing, sketching again. Lots of coffee involved.
- Material research – this was a surprisingly big part of it. Way more complex than I thought.
There were definitely moments I wanted to just give up. Creative blocks hit me hard a few times. I’d look at what I had and think, “This is garbage. What am I even doing?” I remember one week where I just couldn’t make any decisions. Everything felt wrong. I actually put the whole project aside for a few days, went for long walks, and tried not to think about it. That actually helped more than anything.

It reminded me of this one time, years ago, I was working on a big team project. Everyone had their own idea, everyone was pulling in different directions. It was chaos, a real mess. We ended up with something that nobody was truly happy with. That experience taught me that sometimes, you just gotta step back, clear your head, and trust your own gut, even if it’s scary. That’s what I tried to do with this 2025ss project.
So, where am I now? Well, I’ve got a solid set of designs. I’ve even started making a few sample pieces myself, just to see how they come together. It’s far from a finished “collection” ready for a runway, but it’s mine. It feels authentic. And honestly, that’s more than I hoped for when I started. We’ll see what 2025 actually brings, but I feel like I’ve already won something just by going through this process.